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Marketing Strategies for Small Business Saturday

November 8, 2017

The movement to “shop small” continues to grow — more than 112 million people spent money at small businesses on Small Business Saturday in 2016.* Small businesses are hoping to attract even more customers at this year’s event on Nov. 25, 2017. Consider the following strategies to elevate your brand and make the most of the momentum on Small Business Saturday:

  1. Tap into free resources. American Express, which started Small Business Saturday as a credit card promotion, offers free resources like storefront signage, email and social media graphics and advice from other small-business owners.
  2. Ramp up your social media presence. Promote in-store deals and events on social media. Social media advertising can be an inexpensive and worthwhile investment to help you build your local audience leading up to the big day. Use established hashtags #SmallBusinessSaturday and #ShopSmall when you post.
  3. Reward check-ins. Give customers a reason to check in on social media platforms when they visit your store — perhaps a special promotion or giveaway. Customers who check in via Yelp or Facebook are actively sharing the experience, which takes word-of-mouth advertising to the next level.
  4. Make your website mobile-friendly. Shoppers search for store locations and information on their smartphones while they’re out and about. Ensure your contact information is up-to-date and use a mobile responsive platform so people can easily navigate your website from any device.
  5. Team up with nearby shops. Build partnerships with neighboring businesses and consider opportunities for cross-selling among those with related services and products. They may be able to send customers to your store and vice versa, creating a shopping experience that inspires a sense of camaraderie and community.
  6. Create a memorable experience. Go the extra mile to make sure each customer has a memorable and positive experience. Come up with fun in-store incentives or freebies that align with your brand. Invite a local celebrity, host a demo or offer refreshments to keep things festive.
  7. Give back. Generate goodwill and show your love for the local community by donating a portion of sales to a charitable organization. Doing so gives shoppers one more compelling reason to support local businesses like yours.

When the busy holiday season is in full swing, you want the buying experience to go smoothly for customers, both online and in-store. With PeoplesBank, you have a business banking partner who understands your business and provides solutions to fit your needs. Contact us today to learn how we can help your business grow!

* Source: National Federation of Independent Business, Nov. 29, 2016.


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